Ait Amira is a small Amazigh town located in the Chtouka Aït Baha Province of the Souss-Massa region in southern Morocco. Positioned between the Atlantic coast and the Anti-Atlas Mountains, the town is known for its thriving agricultural economy, especially argan cultivation and vegetable farming. Ait Amira is also famous for its large weekly market (souk), where local farmers and artisans trade goods. It offers an authentic rural Moroccan experience and is surrounded by argan forests and traditional Amazigh villages. This town attracts those interested in eco-tourism, agri-tourism, and Berber cultural heritage.